McDonald’s India is launching a unique initiative, inviting fans to create its new ‘Signature Collection’ with AI. Participants can use the dedicated chatbot via the McDonald’s India site to design their ideal burger by “selecting and specifying various ingredients; once their creations are complete, they are encouraged to share their designs on Instagram.”
This initiative leverages artificial intelligence to gather innovative ideas from the community, allowing fans to contribute directly to the development of McDonald’s latest signature offerings. Participants “who share their designs on Instagram will also have the opportunity to win exclusive McDonald’s Signature Cards and additional rewards.” Moreover, this campaign merges technology and community engagement, offering tech-savvy fans a chance to shape McDonald’s new menu items.
Image Credit: McDonald’s India
