AI In Marketing Statistics: In today’s competitive business environment, having a competitive advantage as an emerging brand is crucial. However, intense competition is causing many companies to struggle. By leveraging artificial intelligence in marketing, businesses can achieve increased overall efficiency, greater personalization, well-managed ad campaigns, improved brand awareness, better decision-making, and, most importantly, increased sales, leading to enhanced customer satisfaction and revenue.
Predicting customer behavior and market trends is a challenging task, but with AI support, companies can develop effective strategies to elevate their brand in the market. Marketing statistics powered by AI will provide valuable insights from different data sets.
According to Market.us, a top market research firm, the global market for Generative AI in Marketing is expected to grow from $2.6 billion in 2023 to about $41.1 billion by 2033, with a strong annual growth rate of 31.8%.
In the selected startup’s list, Jasper with marketing and related functions recorded the highest funding raised contributing $131 billion in 2023. Synthesia and Anyword ranked respectively with $66.6 billion and $30.1 billion.
As of 2023, AI In Marketing Statistics by awareness about usage of AI and ML by brands showed that 73% of Americans believe that these two technologies have the potential to impact customer experience. Nearly 50% of consumers in the USA stated they would interact with the brand more if customer experience was improved. On the other hand, 45% are unaware of the functioning of these technologies.
In recent years, artificial intelligence has taken a new turn in terms of development, and the “thing” we were talking about just a few years ago “living in the future” has become a reality. Artificial intelligence is extremely important for marketing processes which can predict customer behavior, and market trends, create personalized and engaging content, decisions making, and much more.
Moreover, the important process of data analysis in marketing is aided by automation giving major companies a competitive advantage over each other. AI In Marketing Statistics has predicted that more number of companies will increase their AI usage in the coming years.
