Anthropics, a leading London-based AI solutions company, unveiled Zyler Virtual Try-On for Menswear, improving the way consumers shop for clothing with a realistic virtual experience. Users simply upload a photo, enter measurements and instantly visualize themselves in their chosen outfit, increasing engagement and browsing time for Zyler’s fashion retail partners.
Using artificial intelligence research, Zyler creates a realistic digital avatar of the user, allowing them to preview how various clothing items complement their unique body shape. CEO Alexander Berend hails Zyler’s potential to revolutionize online men’s fashion shopping, highlighting its blend of advanced AI technology and user-friendly design for a virtual try-on meeting.
This tool not only sets retailers apart in a competitive landscape, but also serves as a catalyst for better customer engagement, satisfaction, and loyalty. Zyler’s transition from in-store installations, as seen with Larusmiani, an Italian menswear brand, to an online platform represents a natural progression.
Zyler enables fashion brands and retailers to offer their customers a seamless virtual try-on experience. By making clothing try-ons effortless, Zyler helps customers explore styles and outfits, improving their shopping journey.
