Confluent (NASDAQ: CFLT) and Hubspot (NYSE: HUBS) are both cloud-based software companies that have been upgrading their platforms with artificial intelligence (AI) features. Confluent’s platform processes “data in motion” as it flows between an organization’s different applications and services, and it recently rolled out new tools to analyze data streams from AI applications. Hubspot has been embedding new AI tools across its entire ecosystem of cloud-based customer relationship management (CRM), marketing, analytics, and data visualization services.