Bukele, who once dubbed himself on social media the “world’s coolest dictator,” has taken the criticism in stride. At times he ignores detractors and in other moments he forcefully accuses foreign governments of hypocrisy, all the while making bold spectacles a sort of trademark of his presidency. In 2021, he announced in a recorded message played at a bitcoin conference in Miami that the cryptocurrency would become a national currency in El Salvador. Shortly thereafter, El Salvador became the first nation to take that step. Questions were raised at the time, and the plunge in cryptocurrency’s value last year only fed the doubts. The government has not been transparent about its holdings, but analysts believe they remain at a sharp loss. Bukele pivoted to new ventures and kept charging forward. He hosted international surfing competitions and the 2023 Central American and Caribbean Games, which experts quickly dubbed a textbook case of “sportswashing ” — using sports to divert attention from controversy or burnish reputations. “Successfully hosting an international event can give a regime confidence to kind of act with impunity. Sport is a bit of a shortcut way to win yourself, not even popularity, just an acceptance,” Alan McDougall, a sports historian at the University of Guelph in Canada, told AP earlier this year.
El Salvador’s Miss Universe pageant drawing attention at crucial moment for president
