The KSA graphic design market size is projected to reach US$ 551.86 million by 2031 from US$ 409.48 million in 2023. The market is expected to register a CAGR of 3.8% during 2023-2031. The incorporation of 3D elements in design is likely to bring in new trends in the market.
The KSA graphic design market is predicted to grow considerably during the forecast period due to the growing digitization in the country. The government of Saudi Arabia and various companies are striving to increase 5G penetration in the country, in turn favoring digitization across the country. In addition, the e-commerce sector is witnessing tremendous growth with the growing internet penetration and inclination of citizens toward international brands. Thus, fostering internet connectivity and the flourishing e-commerce industry bolster the KSA graphic design market. Further, graphic design software and service companies are integrating AI technology into their offerings, which is expected to create an opportunity for the growth of the KSA graphic design market in the forecast period. The increasing demand for the integration of 3D elements in graphic design is expected to bring new growth trends in the KSA graphic design market in the coming years.
Graphic design is a powerful form of mass communication that leaves a lasting impression on entities at the receiving end. Graphic design specialists create appealing graphics, including images, typefaces, and user interfaces, to convey messages to people; these designs may also include the main content. This specialty combines paintings, sketches, drawings, photographs, artwork, typographic creations, and motion graphics to produce catchy visuals, which help attract more people toward the brand or company. The designs allow enterprises to effectively help sell their products by building consumer interest in a brand or service, in turn creating new markets for them. Professionally generated graphics and images can help make a good first impression by expressing messages effectively.
KSA is ushering into a new era of digitization, inspired by the ambitious goals defined in Vision 2030, which aim to foster socioeconomic modernization and diversification by harnessing the power of technology. Under Vision 2030, the government of Saudi Arabia is seeking to expand its non-oil GDP by 50% by 2030. To cater to this, the government of the country is making various expenditures to develop its digital landscape and create a conducive atmosphere for growth. For instance, in February 2022, the Saudi government announced an investment of US$ 6.4 billion in research and development efforts toward future technologies. In addition, the Saudi government and numerous corporations are taking various initiatives to expand next-generation networks such as 5G and fiber optic networks to fulfill the growing need for faster and more reliable internet access.
Artificial intelligence (AI) enables people to complete tasks in a shorter span compared to conventional methods, which take hours or days to complete. AI solutions enable designers to generate more original and personalized designs while saving time and improving productivity. AI-powered design tools analyze massive amounts of data, adapt to trends, and create high-quality creative materials in real time. Designers can also automate many of their tasks, such as resizing photographs, removing backgrounds, fixing colors, and creating new landscapes with the use of AI features integrated into design software. Leading software tools, including Photoshop and Illustrator, use AI in their workspaces to accelerate workflows. With this, designers can shift their focus from repetitive jobs to creative tasks, planning, and concept finalization, among other core processes.
Key segments that contributed to the derivation of the KSA graphic design market analysis are component, type, and end user.
In line with Vision 2030, the government of Saudi Arabia drives its digital transformation to improve the quality of life for its people. According to the National Transformation Programme’s (NTP) 2022 report, KSA leads regionally and ranks third globally in the World Bank’s GovTech Maturity Index 2022. The country has digitized nearly 6,000 government services, i.e., 97% of total government services. The report also highlighted NTP’s achievements in 2022, notably the launch of strategies for digitalization of the government and the licensing of 15 digital platforms. The program’s activities have been critical in strengthening Saudi Arabia’s communications infrastructure, including raising mobile internet speed to 181.24 Mbps and fixed internet speed to 109.83 Mbps. In addition, the NTP has created and implemented policies and legislation to assist digital transformation, including the personal data protection system, digital government policy, and communications and information technology system, all of which were adopted in 2022.
The “KSA Graphic Design Market Size and Forecast (2021-2031)” report provides a detailed analysis of the market covering below areas:
