Les Roches(@lesroches_en), one of the world’s leading hospitality schools, has announced its collaboration with UN Tourism for the “Plug and Play” contest, a unique initiative under the UN Tourism Artificial Intelligence Global Startup Competition. This contest seeks to harness the transformative power of AI and deep technologies to enhance sustainable tourism for the benefit of people, the planet, and prosperity.
As international travel rebounds to nearly 90% of pre-pandemic levels, the tourism industry is on the cusp of a technological revolution. AI’s pivotal role in reshaping tourism is underscored by its ability to enhance personalised travel experiences, optimise operational efficiencies, and promote sustainable practices. Recognising this potential, Les Roches is proud to contribute to this endeavour through its SPARK innovation sphere.
Les Roches, renowned for its innovative approach to hospitality education, will host a two-month acceleration program at SPARK, its innovation hub, spanning both its campuses in Marbella, Spain, and Crans-Montana, Switzerland. This program is designed to support the most promising startups selected through the Plug and Play contest, providing them with unparalleled resources and mentorship.
Joceline Favre-Bulle, Director of Integrated Services, Innovation & Institutional Relations at Les Roches, said:
“Les Roches is thrilled to collaborate once again with UN Tourism on another groundbreaking initiative. Our commitment to innovation and sustainability aligns perfectly with the goals of the Plug and Play contest. We are excited to support and accelerate the next generation of startups that will shape the future of tourism through AI and deep technologies.”
The program includes:
The contest kicked off with the application launch last week, and will be followed by a webinar in July for participants. Applications close on 30 July, with winners to be announced in September. The grand finale will take place in November, featuring the final pitch event.
The Plug and Play contest seeks innovations in various categories:
Now, startups worldwide are encouraged to apply if they are innovative, sustainability-driven, scalable, and possess a tested pilot and business plan. The Plug and Play contest welcomes all forms of innovation, from new methods and processes to governance models, social impact initiatives, and advanced technologies.
