“Technology has emerged as a pivotal force in global advancement, transforming our methods of living, working, and connecting. The adoption of leading-edge technologies such as Artificial Intelligence, Machine Learning, and Big Data Analytics is revolutionizing various sectors, setting the stage for unparalleled efficiency, productivity, and innovation. In today’s landscape, value generation is increasingly influenced by personalization. Advanced analytics coupled with AI/ML technologies are facilitating scalable solutions that enhance operational excellence, leading to greater automation and digitization. GenAI is at the forefront of this revolution.
At ABI, we recognize the transformative potential of GenAI and its capacity to drive significant change within our organization. We are also cognizant of the need for a measured approach when dealing with such disruptive technologies. This entails fostering an environment of excitement while judiciously allocating our resources, investments, and time toward initiatives that yield considerable returns. Over the last year, AB InBev GCC has identified over 100+ opportunities through our GenAI initiative, aimed at enhancing productivity or driving top-line growth across various business functions. ABI has strategically focused on promising areas for GenAI application, including Backoffice Transformation, Software Development, Employee Productivity, and Insights Support. As we continue to expand our pilot projects with a primary emphasis on Productivity, we are also venturing into exploring opportunities for Top-line growth through GenAI.
It is crucial to recognize that Gen AI represents only a fraction of the engineering required for comprehensive solutions. When Gen AI is integrated into a process, it necessitates a redesign of the operating model. It is imperative to phase out or limit old manual assets to prevent reverting to them out of habit. Change management plays a vital role in fully leveraging the capabilities of GenAI, ensuring a smooth transition and achieving the desired outcomes.”
