Samsung Turkey and Hepsiburada decided to cooperate strategically so that consumers in Turkey can more easily access the latest technologies such as the latest Galaxy AI capabilities and foldable devices. The two companies, which signed a strategic partnership goodwill agreement, will work together to increase awareness and access to high-level technologies such as artificial intelligence, which has been developing with great momentum recently.
Samsung Turkey and Hepsiburada, which decided to deepen their existing cooperation within the scope of the Strategic partnership goodwill agreement signed at Samsung Headquarters in Korea, aim to achieve joint growth in the technology sector. In this context, it is aimed to expand the scope of joint marketing activities and facilitate consumers’ access to the latest technology devices by developing new sales models. Within the scope of the agreement, all of Samsung’s phone and tablet (Galaxy S24, S23, S23 FE, S22, Tab S9, Tab S8) series, which appeal to every user and segment and have mobile technologies and Galaxy AI capabilities that can meet the different needs of consumers, will be offered with special campaigns at Hepsiburada. will be offered.
Samsung Türkiye and Hepsiburada will support their collaboration with alternative sales models that will facilitate consumers’ access to technology. With the “Give the Old, Get the New at the Door” and “Pay at the Door” model, which is planned to be implemented in the first stage, consumers who want to use the exchange system when purchasing a new Samsung mobile device will be able to have their old mobile devices delivered at the door and also allow consumers to pay at the door.
Samsung Turkey President and CEO Jeff Jo said the following about the strategic cooperation with Hepsiburada: “As Samsung Electronics, we continue to develop new ways to bring the latest mobile technologies and the lifestyle enabled by these technologies to consumers all over the world. It is an important step for us to realize such a collaboration with Hepsiburada, one of Turkey’s leading online shopping platforms, and to make our mobile products and technologies even more accessible to consumers in Turkey in 2024, when we started the age of artificial intelligence in mobile with Galaxy AI. I believe that the Hepsiburada – Samsung Turkey cooperation, deepened with this agreement, will form the basis of an efficient and long-term coordination for both brands. “We want to develop this strategic cooperation, which we started specifically with our mobile products, with our TV and white goods products in the future.” said.
Hepsiburada CEO Nihan Onal Gökçetekin made the following statements regarding the cooperation with Samsung Turkey: “We are working to offer the latest technologies to our customers with the best opportunities. Our deepening cooperation with Samsung is a step in this direction that I find very valuable and believe will create great benefits for everyone. We will work to ensure that our customers have the best mobile experience by combining Samsung’s wide product range and Galaxy AI capabilities with the special campaigns and payment solutions offered by Hepsiburada. This collaboration will contribute to the digital transformation of our society not only in a commercial sense, but also by increasing access to technology. “I believe that this strong partnership between Hepsiburada and Samsung holds great opportunities for both brands and that we have laid the foundations of a successful long-term collaboration.”
Within the scope of the agreement, Samsung Turkey and Hepsiburada will carry out joint communication and marketing activities to increase awareness of the latest technologies such as artificial intelligence, which have been developing with great momentum recently, and to enable society to benefit from these technologies, and to work to make Turkey an important part of the changing technology ecosystem all over the world. .
Samsung Turkey and Hepsiburada aim to deliver Galaxy AI capabilities, foldable device innovations and the superior connectivity features of the Galaxy mobile ecosystem to consumers in Turkey more effortlessly; It aims to increase Samsung sales by reaching Hepsiburada’s 12 million customers with innovative marketing solutions.
