Paty Chapoy is a well-known personality in the media industry.
A tiktoker applied a filter of AI to Patty Chapoy The result surprised the young man who did not believe what the famous development involving images gave him.
After realizing the fact, the tiktoker it proved the great demand that there is in the use of this technology and the opportunity that it gives both for leisure and for interesting results in the way the market is understood with the intervention of this technology.
“While big companies are pouring money into AI marketing startups in hopes of innovating their processes, marketers themselves are getting more and more creative with rolling out AI developments from more refined targeting to product production. content (creative). In fact, the technology is populating to such a scale that global AI marketing market revenue is expected to grow from $27.4 billion in 2023 to $107.4 billion in 2028.” Valentina Denchevaanalyst of Statista when presenting the study Statista exclusively to subscribers
A tiktoker applied the filter of an AI to Patty Chapoy and the result already adds close to one million 500 thousand reproductions.
“I always knew it,” commented Alan Slim (@alanslimoficial, Tiktok) when he applied the filter to the famous TV Azteca host who goes from an apparently normal appearance, wearing a patterned coat and a black dress, to one where an image appears petrifying in that she is even shown with a third eye on her forehead, a blue dress, a necklace that seems to be made of shells and a deep look, to a certain degree lost.
After announcing the result, the comments were swift and critics immediately reacted, such as one identified as Neo, who said he expected a giant snake to come out, while other users like Berenice E. mocked that the woman had the third Be careful, but gossip and other users assured that this woman had the “third eye that sees everything, and above all, always tells it.”
This interesting case where an Azteca driver was intervened lends itself to an increasing understanding of this new technology that is not only transforming the talent aspect of Azteca, it has also become a trigger for greater participation in the digitization of tasks of the market, as studies such as KPMG where it is recognized that 80 percent of companies were forced to accelerate their digitalization due to the health contingency.
“Many small companies still do not use technology, and there are even some that still carry their daily operations in a notebook, however, today there are solutions designed exclusively to solve the pain of small and medium-sized companies and open up a range of possibilities. that allow shielding and strengthening all areas of the company. The important thing is to dare to take the first step, to know the products and services that are in favor of the growth of SMEs and the good results will come as a consequence”, he acknowledges. Esteban Tellez, CRO of I follow Aspel.
These cases allow us to see that artificial intelligence has become an interesting space for interaction, which helps us rethink what matters in the market and what deserves to be discarded from it.
