Adobe announces new AI features at Adobe Max 2023

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Adobe recently announced a series of new artificial intelligence (AI) features at the Adobe Max 2023 event. These enhancements, aimed at improving user experience and expanding creative possibilities, span across Adobe’s range of artistic software products and applications.

One of the key highlights of the event was the introduction of improvements to Adobe Photoshop’s generative fill. This feature, which has been a game-changer in the realm of image editing, has been further refined to allow for more realistic image blending and manipulation. The enhanced generative fill leverages AI to seamlessly blend different elements in an image, thereby enabling users to create more lifelike and visually appealing images.

Adobe Illustrator, another flagship product from Adobe, also received significant updates. The software now includes new text to vector models, which allow users to generate vector graphics using text prompts. This AI-driven feature simplifies the process of creating complex vector graphics, making it more accessible to users with varying levels of design expertise.

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In addition to the updates in Adobe Illustrator, Adobe Express also received AI updates and a new Firefly model for creating highly realistic images. The Firefly model, known as Firefly Image 2, offers more realistic image generation and the ability to match the style of existing images. It also includes photo settings options, allowing users to control aspects like aperture, shutter speed, and field of view. Furthermore, users can add negative prompts to exclude certain elements from the generated image, providing greater control over the final output.

“Our rapid, continuous pace of Firefly innovation continues with imaging, design and vector generation advancements – three new models that set new industry standards for output quality and user control,” said Ely Greenfield, chief technology officer, Digital Media at Adobe. “Firefly continues to offer the world’s best combination of visual capabilities, designed to be commercially safe, enables transformative new creative workflows across Adobe apps.”

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Adobe Premiere, a popular video editing software, also saw the introduction of new features. These include text editing features, automatic detection and removal of filler words, and enhanced speech for improving audio quality. These updates are expected to streamline the video editing process and enhance the overall quality of the output.

The Adobe Max event also marked the introduction of Adobe Illustrator for the web. This simplified version of the full Illustrator is designed to cater to users who prefer working on web-based platforms. Despite its simplified interface, it retains the core functionalities of the full version, ensuring that users do not have to compromise on their creative capabilities.

Another noteworthy announcement at the Adobe Max event was the introduction of a text to template feature in Adobe Express. This feature allows users to create design templates from a single text prompt, thereby simplifying the design process and enabling users to create visually appealing designs with minimal effort.

The event also announced a new sponsor, Wirestock, a platform for uploading and selling AI-generated images on various stock photo websites. This partnership is expected to provide a platform for users to monetize their AI-generated images, thereby fostering a thriving community of digital artists and creators.

The Adobe Max event showcased Adobe’s commitment to leveraging AI to enhance its range of products and applications. The new features and updates are expected to provide users with more creative possibilities and a more intuitive user experience. As Adobe continues to innovate and push the boundaries of digital creativity, users can look forward to more exciting updates in the future.

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