Microsoft launches Copilot Pro subscription for people willing to pay to supercharge their AI experience

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Microsoft continues to throw everything at artificial intelligence, in particular its AI companion Copilot. The company’s latest move sees it launching Copilot Pro, a subscription service which gives anyone — not just businesses and organizations — access to a more up-to-date and advanced version of the chatbot, including OpenAI’s GPT-4 Turbo model.

Designed with “power users, creators and anyone looking to take their Copilot experience to the next level” in mind, Copilot Pro is a $20-per-month attempt by Microsoft to squeeze some money out of AI. The company has also expanded the availability of Copilot for Microsoft 365 to more commercial customers.

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Microsoft says that the launch of Copilot Pro to individuals and businesses is the result of feedback from users. For their $20 subscription fee, people gain access to a higher tier of service for AI capabilities. It also brings Copilot AI capabilities to Microsoft 365 Personal and Family subscribers, and new capabilities, such as the ability to create Copilot GPTs.

Outlining the benefits of Copilot Pro, the company shares the following list of perks:

Microsoft shares a video that shows off the power of Copilot Pro:

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