This whitepaper, created by Xoriant, focuses on generative artificial intelligence (AI) and its potential to transform the way financial services firms operate, make business decisions and innovate. Gen AI — models developed to generate high-quality text, images and other content — has the potential to enhance productivity, deliver cost efficiencies across the business and even transform the way products are engineered, from ideation to development, including the use of low-code and no-code platforms, testing and maintenance.