Artificial intelligence (AI) has been the talk of the town since ChatGPT hit the headlines. How many hidden champions in the manufacturing industry in Germany are already using AI? According to a survey by IfM Bonn, more often (18.8%) than non-hidden champions (8.9%), there is still little overall.
Although Hidden Champions use artificial intelligence (AI) applications and processes more frequently (18.8%) than other companies in the manufacturing sector (8.9%), they do not yet appear to be exploiting the potential of AI. This is the result of a survey conducted by IfM Bonn among companies in the manufacturing sector with at least 10 employees.
The survey shows that companies are more likely to use AI if they have a digitisation strategy, their departments are interconnected, and they employ their own IT employees. However, company managers also appear to be deliberately weighing up whether the costs of implementing AI justify the potential benefits for the company’s economic development: Around one in 12 Hidden Champions and one in 6 Non-Hidden Champions have not (yet) decided to use AI processes despite comprehensive cross-departmental connectivity, which is the critical technical prerequisite for AI. “The survey took place in summer 2021. However, recent surveys indicate little has changed in the meantime,” explains IfM researcher Dr Susanne Schlepphorst.
Hidden Champions see potential in internet-enabled products
Every third Hidden Champion in Germany produces internet-enabled products. In comparison: Among the Non-Hidden Champions, this applies to only one in 6 companies. Overall, the potential offered by the combination of internet-enabled products and AI remains untapped for Hidden Champions and other companies in the manufacturing sector: Only one in 3 industrial companies produces internet-enabled products and uses AI technologies or processes.
The chartbook “How Hidden Champions in the Manufacturing Industry Use Artificial Intelligence” (Only in German) is available on the homepage of Institut für Mittelstandsforschung Bonn (www.ifm-bonn.org). Further research results of IfM Bonn on this topic can be found in the case study compendium “Hidden Champions Case Compendium – Leading Global Markets. Case Studies & Texts”, which will be published by Springer Verlag in early 2024.
https://www.ifm-bonn.org/fileadmin/data/redaktion/publikationen/chartbooks/Wie_H…
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