Public attitudes to data and AI: Tracker survey (Wave 3)

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The Centre for Data Ethics and Innovation (CDEI) conducts an annual Public Attitudes Tracker Survey to understand attitudes towards data and data-driven technologies, including artificial intelligence (AI), and how these attitudes change over time. This report builds on the findings from Wave 1 and Wave 2 of the Tracker Survey, providing insight on attitudes towards societal data use, levels of awareness and behavioural uptake of AI, expectations of AI’s impact on society, and preferences for AI’s use in society. This research was conducted by Savanta on behalf of CDEI.

The CDEI has published this report along with relevant data tables to enable further examination of the data. Raw data and conjoint tables are available upon request from

Along with other quantitative and qualitative projects run by the CDEI Public Attitudes team, this work forms an important part of the evidence base that informs work within CDEI and across Government. If you have any questions, suggestions, or would just like to share how you have used these insights, please get in touch at To sign up for updates about future waves of the survey, register your interest.

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