In the United States, consumers tried to identify whether or not the online product recommendations were artificial intelligence (AI) in 2023. Respondents over the age of 65 years were the most confident in identifying AI, with over 50 percent stating that the product recommendation they got was AI. Those between the ages of 45 and 64 years were the most unsure about whether the recommendation they got based on previous purchases was AI, with almost 30 percent.